L'Italia secondo Auditel. Quarant'anni di ricerca sul pubblico della Tv e dei media

Translated title of the contribution: [Autom. eng. transl.] Italy According to Auditel. Forty Years of Research on TV and Media Audiences

Massimo Scaglioni* (Editor)

*Corresponding author

Research output: Book/ReportOther report

Abstract

[Autom. eng. transl.] Adopting a variety of perspectives, the volume reconstructs the relationship between television and Italian society along a double track: the history of TV, which for the first time is read and analyzed through audience data, with a completely new perspective even at an international level; and the entrepreneurial history of Auditel, which reflects the evolution of the entire media system, since Auditel is a cross-controlled body that brings together all the components of the market, namely broadcasters, advertising investors, communication agencies and media centers.
Translated title of the contribution[Autom. eng. transl.] Italy According to Auditel. Forty Years of Research on TV and Media Audiences
Original languageItalian
PublisherMulino
Number of pages271
ISBN (Print)9788815391100
Publication statusPublished - 2024

Keywords

  • TV
  • Auditel
  • Total Audience
  • TV audience measurement
  • Rilevazione ascolti

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