[Autom. eng. transl.] In today's society, childhood is increasingly becoming a privileged target for companies that, recognizing minors as economic subjects capable of influencing family consumption choices, allocate a significant amount of advertising messages to this age group with the aim of obtaining brand and product loyalty as early as possible. The homologating action caused by the increasing globalization has invested exponentially the marketing for children: children and young people represent in fact a target of great importance for their ability to condition the choices of goods and services that once were deputed only to adults .The picture described offers some interesting points of reflection for the pedagogical discourse in relation above all to the sphere of informal education and its correlation with new lifestyles.
|Translated title of the contribution||[Autom. eng. transl.] Childhood in the consumer society: a pedagogical reading|
|Title of host publication||Trame di sostenibilità. Pedagogia dell'ambiente, sviluppo umano, responsabilità sociale|
|Number of pages||12|
|Publication status||Published - 2017|