L'impatto della digital transformation per lo sviluppo di strategie produttive green oriented

Translated title of the contribution: [Autom. eng. transl.] The impact of digital transformation for the development of green oriented production strategies

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

[Autom. eng. transl.] This research aims to analyze the main changes that are characterizing the Marketing Business to Business (B2B) strategies in light of the digital transformation and the growing attention paid to the issue of sustainability. In this context, the model that is outlined is typical of Open Innovation, through the development of business relationships, companies can access third-party knowledge and services to optimize their production. Therefore, the goal is to explore how digital transformation is able to support the development of green orinted production strategies. The study reported here is a preliminary investigation aimed at understanding the topic of analysis through a case study. Research implementations will first involve a phase with multiple case study approaches and then a quantitative analysis on a representative sample of companies.
Translated title of the contribution[Autom. eng. transl.] The impact of digital transformation for the development of green oriented production strategies
Original languageItalian
Title of host publicationXVI SIM Conference 2019 - Marketing 4.0: le sfide della multicanalità
PagesN/A
Publication statusPublished - 2019
EventXVI SIM Conference 2019 - Marketing 4.0: le sfide della multicanalità - Università Cattolica del Sacro Cuore di Piacenza
Duration: 24 Oct 201925 Oct 2019

Conference

ConferenceXVI SIM Conference 2019 - Marketing 4.0: le sfide della multicanalità
CityUniversità Cattolica del Sacro Cuore di Piacenza
Period24/10/1925/10/19

Keywords

  • IOT
  • digital transformation
  • open innovation
  • servitization
  • sustainability

Fingerprint

Dive into the research topics of '[Autom. eng. transl.] The impact of digital transformation for the development of green oriented production strategies'. Together they form a unique fingerprint.

Cite this