Abstract
[Autom. eng. transl.] This work aims to identify the protagonists of the Italian cinematographic product placement market from the point of view of supply and demand: the research is based on the direct detection of a thousand entries of brands in the credits of a sample of almost six hundred films of the decade 2005-2014 and therefore for its breadth (representing about half of the entire national production of the reference period), even with the typical limits of a sample survey, can be said to be able to outline the essential characters and the main trends emerging in the product placement market in Italy.
| Translated title of the contribution | [Autom. eng. transl.] The evolution of Made in Italy product placement between 2005 and 2014 |
|---|---|
| Original language | Italian |
| Title of host publication | Rapporto 2014. Il mercato e l’industria del cinema in Italia |
| Pages | 426-449 |
| Number of pages | 24 |
| Publication status | Published - 2015 |
Keywords
- Product placement