[Autom. eng. transl.] The linguistic bases of the psychological theory of semantic differential are discussed, starting from the analysis of some uses of the same theory in the evaluation of the naming of products.
|Translated title of the contribution||[Autom. eng. transl.] The applications of semantic differential in marketing|
|Number of pages||9|
|Journal||BULLETIN SUISSE DE LINGUISTIQUE APPLIQUÉE|
|Publication status||Published - 2006|
- French lexicon
- semantic differential
- social psychology