Les application du différentiel sémantique en marketing

Translated title of the contribution: [Autom. eng. transl.] The applications of semantic differential in marketing

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Abstract

[Autom. eng. transl.] The linguistic bases of the psychological theory of semantic differential are discussed, starting from the analysis of some uses of the same theory in the evaluation of the naming of products.
Translated title of the contribution[Autom. eng. transl.] The applications of semantic differential in marketing
Original languageFrench
Pages (from-to)225-233
Number of pages9
JournalBULLETIN SUISSE DE LINGUISTIQUE APPLIQUÉE
Volume83
Publication statusPublished - 2006

Keywords

  • French lexicon
  • connotation
  • emotions
  • marketing
  • semantic differential
  • social psychology

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