Le web survey

[Autom. eng. transl.] In the web society the way of doing social research is undergoing radical transformations. Thanks to the diffusion of specifically designed software, the increase in expertise among researchers and the reduction of the digital divide, surveys are increasingly conducted through the Internet with increasing frequency. The volume presents a traditional technique - the questionnaire - through an administration perspective innovative that uses the internet to collect answers. This method has obvious advantages in terms, for example, of decreasing the time required for detection, cost reduction, statistical data processing and the possibility of personalizing the questionnaire. Today there are many online platforms that support the construction and dissemination of web surveys; however, as the text proposes to demonstrate, the realization of an investigation through an online questionnaire is not simple. In fact, the researcher is called upon to make choices about the many options available, which have significant effects on the overall outcome of the survey (results, response rates, drop-outs, measurement errors, etc.). After an analysis specifically focused on e-Methods, the text deals with the question of sampling in web surveys, and then moves on to consider the phases of question construction and their administration in online studies. Finally, a series of reflections on the data analysis phase is presented. The book intends to be a guide both for beginners who experiment for the first time the use of the questionnaire, and for those who have gained experience with traditional surveys and intend to proceed with the realization of an online survey.