Abstract
[Autom. eng. transl.] The chapter analyzes the business strategies of the company. The latter is based on certain distinctive skills on which the company seeks to build a competitive positioning of success. The chapter highlights the traditional sources and the newest sources of competitive advantage and emphasizes the importance of innovation of the business model for increase the company's competitiveness.
| Translated title of the contribution | [Autom. eng. transl.] Business strategies |
|---|---|
| Original language | Italian |
| Title of host publication | Economia e management delle imprese. Strategie e strumenti per la competitività e la gestione aziendale |
| Editors | ANNALISA TUNISINI, TONINO PENCARELLI, LUCA FERRUCCI |
| Pages | 250-271 |
| Number of pages | 22 |
| Publication status | Published - 2014 |
Keywords
- COMPETITIVITA'
- STRATEGIE DI BUSINESS
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