Le strategie comunicative dei TED Talk, fra scienza e retorica

Armando Fumagalli; Elettra Pogliaghi

Le strategie comunicative dei TED Talk, fra scienza e retorica

Translated title of the contribution: The communication strategies of TED Talks, between science and rhetoric

Armando Fumagalli
, Elettra Pogliaghi

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Abstract

The essay is a description of the story, organization and rhetorical structure of the TED talks, the famous talks that are intended to spread new ideas and that have had a huge success all over the world. The article points out some limits of this way of communicating and of the organizations that owns the platform.

Translated title of the contribution	The communication strategies of TED Talks, between science and rhetoric
Original language	Italian
Title of host publication	Capire e comunicare la scienza
Publisher	Vita e Pensiero
Pages	83-99
Number of pages	17
Volume	2
ISBN (Print)	9788834357248
Publication status	Published - 2024

Keywords

Communication of Scientific Research
Media and Science
Rhetoric
TED Talks

Cite this

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AU - Fumagalli, Armando

AU - Pogliaghi, Elettra

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AB - The essay is a description of the story, organization and rhetorical structure of the TED talks, the famous talks that are intended to "spread new ideas" and that have had a huge success all over the world. The article points out some limits of this way of communicating and of the organizations that owns the platform.

KW - Communication of Scientific Research

KW - Media and Science

KW - Rhetoric

KW - TED Talks

KW - Communication of Scientific Research

KW - Media and Science

KW - Rhetoric

KW - TED Talks

UR - https://publicatt.unicatt.it/handle/10807/314166

M3 - Capitolo

SN - 9788834357248

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SP - 83

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BT - Capire e comunicare la scienza

PB - Vita e Pensiero

ER -

Le strategie comunicative dei TED Talk, fra scienza e retorica

Abstract

Keywords

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