[Autom. eng. transl.] The discipline of business marketing has developed over the past thirty years thanks, in particular, to the contribution of the Swedish School, which has analyzed exchange relations in industrial markets according to a 'relational approach'. The use of the Internet to support business processes is a driving force for the application of a 'relational approach' both in the management of information exchanges within the company, and in the planning and control of supply chain relationships. This monograph offers two significant paths: the theoretical systematization of the characteristics and exchange dynamics in industrial markets, with particular reference to the effects of the Internet on intra- and inter-company relationship strategies, and the elaboration of an empirical research conducted on a sample of companies Italian manufacturers, aimed at investigating the role and methods of using the Internet in corporate strategy.
|Translated title of the contribution||[Autom. eng. transl.] Internet-based relationships in industrial markets. Strategic premises and methods of governance|
|Publisher||Vita e Pensiero|
|Number of pages||254|
|Publication status||Published - 2005|
- mercati industriali