[Autom. eng. transl.] The contribution aims to reconstruct the scientific literature on the topic of branded entertainment and the different national and disciplinary perspectives with which it was investigated.
|Translated title of the contribution||[Autom. eng. transl.] The international perspectives of branded entertainment|
|Title of host publication||Branded Entertainment. Definizone, mercati, strategie e prassi in Italia|
|Number of pages||12|
|Publication status||Published - 2020|
- branded entertainment