Le prospettive internazionali del branded entertainment

Translated title of the contribution: [Autom. eng. transl.] The international perspectives of branded entertainment

Paolo Carelli

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

[Autom. eng. transl.] The contribution aims to reconstruct the scientific literature on the topic of branded entertainment and the different national and disciplinary perspectives with which it was investigated.
Translated title of the contribution[Autom. eng. transl.] The international perspectives of branded entertainment
Original languageItalian
Title of host publicationBranded Entertainment. Definizone, mercati, strategie e prassi in Italia
Pages18-29
Number of pages12
Publication statusPublished - 2020

Keywords

  • advertising
  • branded entertainment

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