Le promozioni di prezzo sulle marche private: variabilità tra categorie ed effetti competitivi inter-brand

Translated title of the contribution: [Autom. eng. transl.] Price promotions on private brands: variability between categories and competitive inter-brand effects

Research output: Contribution to journalArticlepeer-review

Abstract

--
Translated title of the contribution[Autom. eng. transl.] Price promotions on private brands: variability between categories and competitive inter-brand effects
Original languageItalian
Pages (from-to)125-145
Number of pages21
JournalMERCATI E COMPETITIVITÀ
Volume2011/4
Publication statusPublished - 2011

Keywords

  • COMPETIZIONE TRA LE MARCHE
  • MARCHE COMMERCIALI

Fingerprint

Dive into the research topics of '[Autom. eng. transl.] Price promotions on private brands: variability between categories and competitive inter-brand effects'. Together they form a unique fingerprint.

Cite this