Le nuove tendenze degli assortimenti

Translated title of the contribution: [Autom. eng. transl.] The new assortment trends

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

[Autom. eng. transl.] The lever of the assortment represents the main marketing lever of commercial enterprises, but the process of forming the assortments is complex and articulated, especially considering the large gap existing between the offer of references of producers and the number of product codes. actually treated instore. This requires an increasingly sophisticated approach to assessing the efficiency and productivity dimensions of individual items, as well as an accurate analysis of the marketing role of the different types of brands.
Translated title of the contribution[Autom. eng. transl.] The new assortment trends
Original languageItalian
Title of host publication#RETAILVISION. Gli scenari del Marketing Distributivo
Pages123-156
Number of pages34
Publication statusPublished - 2019

Keywords

  • Pianificazione assortimentale, Produttività delle referenze, Competizione tra le marche, Innovazione di prodotto

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