Le forme del desiderio: Bigiaretti, Olivetti e l'industria della persuasione

Translated title of the contribution: [Autom. eng. transl.] The forms of desire: Bigiaretti, Olivetti and the persuasion industry

Research output: Chapter in Book/Report/Conference proceedingForeword/postscript

Abstract

[Autom. eng. transl.] The collaboration of Libero Bigiaretti with the Olivetti company through a series of contributions published in industrial magazines and with advertising as its subject
Translated title of the contribution[Autom. eng. transl.] The forms of desire: Bigiaretti, Olivetti and the persuasion industry
Original languageItalian
Title of host publicationScritti e discorsi di cultura industriale
EditorsCRISTINA TAGLIAFERRI
Pages141-148
Number of pages8
Publication statusPublished - 2010

Publication series

NameNOVECENTO.0

Keywords

  • Bigiaretti
  • Olivetti
  • Pubblicità industriale

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