Le discontinuità del marketing di filiera

Translated title of the contribution: [Autom. eng. transl.] Discontinuities in supply chain marketing

Research output: Book/ReportBook

Abstract

[Autom. eng. transl.] The great economic crisis of recent years has marked the definitive transition from the phase of change to the phase of discontinuity. To use a Popper metaphor it could be argued that the transition from the phase of change to the phase of discontinuity is comparable to the passage from a world of clocks to a world of clouds. The world of watches is a deterministic, rational, orderly, linear, simple world. The world of clouds is an irregular, changing, changing, chaotic, unpredictable, complex world. It is a passage that requires the development of new paradigms of analysis since the more traditional and consolidated ones are no longer sufficient to interpret and explain the new dimensions of reality. This also applies to the supply chain processes understood as the set of material and immaterial relations between the stages of production, distribution and consumption. The present work focuses attention on the situations of discontinuity that are characterizing the marketing policies of industrial and commercial companies, influencing the dynamics of supply chain relations.
Translated title of the contribution[Autom. eng. transl.] Discontinuities in supply chain marketing
Original languageItalian
PublisherEgea
Number of pages141
ISBN (Print)978-88-238-4266-3
Publication statusPublished - 2010

Keywords

  • Discontinuità
  • Distribuzione
  • Marche industriali
  • Marketing

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