[Autom. eng. transl.] The essay moves between semiotics and rhetoric, taking into consideration some pragmatic questions such as the presence of the reader's image in the text, the value dimensions within the stories, the question of figures (metaphors, etc.) with references to both classical and to more recent reflections (Barthes, Ricoeur, Lakoff); in the final part of the essay applications are proposed to the cinematographic language, in particular for what concerns the construction of metaphors and the enhancement of visual elements in the audiovisual narrative.
|Translated title of the contribution||[Autom. eng. transl.] The rhetorical dimensions of the text|
|Title of host publication||Semiotica II. Configurazione disciplinare e questioni contemporanee|
|Editors||GIANFRANCO BETTETINI, SERGIO CIGADA, SAVINA RAYNAUD, EDDO RIGOTTI|
|Number of pages||38|
|Publication status||Published - 2003|