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L'assiologia del consumo: dalle strutture narrative ai valori
Translated title of the contribution
:
[Autom. eng. transl.] The axiology of consumption: from narrative structures to values
Paolo Braga
Department of Communication and Performing Arts
Faculty of Linguistic Sciences and Foreign Literatures
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Arts and Humanities
Semiology
100%
Brands
50%
Axiology
50%
System
16%
Discourse
16%
Irony
16%
Generative
16%
Campaigns
16%
rhetorical devices
16%
narrative devices
16%
Advertising
16%
Social Sciences
Perspective
33%
Consumers
33%
Subject
33%
Consumer Perception
16%
Semantics
16%
Food Industry
16%
Marketing
16%
Brand Image
16%
Consumer Research
16%
Psychographics
16%
Contribution
16%
Italian
16%
Consumption
16%
Polarization
16%
Campaign
16%
Psychology
Research
16%
Semantics
16%
Polarization
16%