[Autom. eng. transl.] Sponsorship takes the form of an exchange relationship in which a company provides financial and / or in-kind support to a person, group or organization, in order to allow them to carry out their activities and at the same time to obtain a series of pre-defined considerations, so as to directly or indirectly favor the pursuit of one's own marketing and communication objectives. The contribution analyzes the main programming and control problems.
|Translated title of the contribution||[Autom. eng. transl.] The articulation of activities: sponsorship|
|Title of host publication||Dalla pubblicità alla comunicazione d’azienda. Problematiche, metodologie e questioni aperte|
|Editors||EDOARDO TEODORO BRIOSCHI|
|Number of pages||30|
|Publication status||Published - 2013|