L’articolazione delle attività: la sponsorizzazione

Translated title of the contribution: [Autom. eng. transl.] The articulation of activities: sponsorship

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

[Autom. eng. transl.] Sponsorship takes the form of an exchange relationship in which a company provides financial and / or in-kind support to a person, group or organization, in order to allow them to carry out their activities and at the same time to obtain a series of pre-defined considerations, so as to directly or indirectly favor the pursuit of one's own marketing and communication objectives. The contribution analyzes the main programming and control problems.
Translated title of the contribution[Autom. eng. transl.] The articulation of activities: sponsorship
Original languageItalian
Title of host publicationDalla pubblicità alla comunicazione d’azienda. Problematiche, metodologie e questioni aperte
EditorsEDOARDO TEODORO BRIOSCHI
Pages420-449
Number of pages30
Publication statusPublished - 2013

Keywords

  • SPONSORIZZAZIONE
  • SPONSORSHIP

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