L’analisi delle strategie di product placement Made in Italy: una visione d’insieme dell’esperienza italiana

Translated title of the contribution: [Autom. eng. transl.] The analysis of Made in Italy product placement strategies: an overview of the Italian experience

Roberto Paolo Franco Nelli, Federica Battaglia, Elena Cazzaniga

Research output: Chapter in Book/Report/Conference proceedingChapter

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Social Sciences