[Autom. eng. transl.] The contribution summarizes the Italian experience in the field of film product placement from 2004 to 2011.
|Translated title of the contribution||[Autom. eng. transl.] The analysis of Made in Italy product placement strategies: an overview of the Italian experience|
|Title of host publication||Product placement Made in Italy|
|Editors||ROBERTO PAOLO FRANCO NELLI|
|Number of pages||53|
|Publication status||Published - 2013|
- PRODUCT PLACEMENT
- PRODUCT PLACEMENT CINEMATOGRAFICO