L’analisi delle strategie di product placement Made in Italy: una visione d’insieme dell’esperienza italiana

Translated title of the contribution: [Autom. eng. transl.] The analysis of Made in Italy product placement strategies: an overview of the Italian experience

Roberto Paolo Franco Nelli, Federica Battaglia, Elena Cazzaniga

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

[Autom. eng. transl.] The contribution summarizes the Italian experience in the field of film product placement from 2004 to 2011.
Translated title of the contribution[Autom. eng. transl.] The analysis of Made in Italy product placement strategies: an overview of the Italian experience
Original languageItalian
Title of host publicationProduct placement Made in Italy
EditorsROBERTO PAOLO FRANCO NELLI
Pages229-281
Number of pages53
Publication statusPublished - 2013

Keywords

  • PRODUCT PLACEMENT
  • PRODUCT PLACEMENT CINEMATOGRAFICO

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