The chapter analyses and discusses most important models used to study customer satisfaction and customer value in business markets. It then stresses points of strength and points of weaknesses of each of them and debates how to overcome difficulties in their implementation in business markets.
|Translated title of the contribution||[Autom. eng. transl.] The analysis of customer satisfaction and customer value in business markets|
|Title of host publication||Teorie e applicazioni di Business Marketing. Comprendere i processi di mercato e modellare l’azione di management|
|Number of pages||35|
|Publication status||Published - 2008|
- CUSTOMER VALUE
- business markets
- customer satisfaction