L’analisi della customer satisfaction e del customer value nei mercati business

Translated title of the contribution: [Autom. eng. transl.] The analysis of customer satisfaction and customer value in business markets

Annalisa Tunisini, Daniela Corsaro, F Brancaccio

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

The chapter analyses and discusses most important models used to study customer satisfaction and customer value in business markets. It then stresses points of strength and points of weaknesses of each of them and debates how to overcome difficulties in their implementation in business markets.
Translated title of the contribution[Autom. eng. transl.] The analysis of customer satisfaction and customer value in business markets
Original languageItalian
Title of host publicationTeorie e applicazioni di Business Marketing. Comprendere i processi di mercato e modellare l’azione di management
EditorsANNALISA TUNISINI
Pages28-62
Number of pages35
Publication statusPublished - 2008

Keywords

  • CUSTOMER VALUE
  • business markets
  • customer satisfaction
  • models

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