L’analisi della customer satisfaction e del customer value nei mercati business

F Brancaccio; Daniela Corsaro; Annalisa Tunisini

L’analisi della customer satisfaction e del customer value nei mercati business

Translated title of the contribution: [Autom. eng. transl.] The analysis of customer satisfaction and customer value in business markets

F Brancaccio, Daniela Corsaro, Annalisa Tunisini

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Abstract

The chapter analyses and discusses most important models used to study customer satisfaction and customer value in business markets. It then stresses points of strength and points of weaknesses of each of them and debates how to overcome difficulties in their implementation in business markets.

Translated title of the contribution	[Autom. eng. transl.] The analysis of customer satisfaction and customer value in business markets
Original language	Italian
Title of host publication	Teorie e applicazioni di Business Marketing. Comprendere i processi di mercato e modellare l’azione di management
Editors	ANNALISA TUNISINI
Pages	28-62
Number of pages	35
Publication status	Published - 2008

Keywords

CUSTOMER VALUE
business markets
customer satisfaction
models

Cite this

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title = "L{\textquoteright}analisi della customer satisfaction e del customer value nei mercati business",

abstract = "The chapter analyses and discusses most important models used to study customer satisfaction and customer value in business markets. It then stresses points of strength and points of weaknesses of each of them and debates how to overcome difficulties in their implementation in business markets.",

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author = "F Brancaccio and Daniela Corsaro and Annalisa Tunisini",

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KW - customer satisfaction

KW - models

KW - CUSTOMER VALUE

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KW - customer satisfaction

KW - models

UR - http://hdl.handle.net/10807/14110

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BT - Teorie e applicazioni di Business Marketing. Comprendere i processi di mercato e modellare l’azione di management

A2 - TUNISINI, ANNALISA

ER -

L’analisi della customer satisfaction e del customer value nei mercati business

Abstract

Keywords

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Cite this