Abstract
[Autom. eng. transl.] Fashion designates the custom or taste of the moment that changes due to a continuous search for
new, identifying a distinctive trait of clothing, intrinsically linked to a typically registered trademark.
Evolutionary trends intersect with technological innovation (FashionTech) e
with digital clothes, which allow you to enjoy a virtual experience. The evaluation metrics are
intended for out-of-court estimates (for trade marks, etc.) or related to disputes that arise,
typically, from counterfeiting.
| Translated title of the contribution | [Autom. eng. transl.] The evaluation of brands in fashion: from FashionTech to Digital Clothing |
|---|---|
| Original language | Italian |
| Pages (from-to) | 255-268 |
| Number of pages | 14 |
| Journal | IL DIRITTO INDUSTRIALE |
| Volume | 2022 |
| Publication status | Published - 2022 |
Keywords
- marchi
- valutazione