La tv dopo la tv. Il decennio che ha cambiato la televisione: scenario, offerta, pubblico

Translated title of the contribution: [Autom. eng. transl.] TV after TV. The decade that changed television: scenario, offer, audience

Research output: Book/ReportBook

Abstract

[Autom. eng. transl.] The first decade of the 2000s was crossed by a radical transformation. Television, the newest of the "old media", has become digital. The prophecy has turned upside down: if in the nineties Internet prophets dreamed of a "life after TV", the following decade showed the persistent centrality of the medium, at the heart of the media system and at the crossroads of cultural consumption and the imaginary contemporaries. What is the result of this change? What elements of continuity and discontinuity with the past present television today, and tomorrow? Contemporary TV is undoubtedly different: it becomes multichannel and plentiful, it leaves the traditional spaces of the home and becomes mobile and more pervasive, it builds an offer undocked from the rigid times of a schedule, generates new forms of "transmediality", constitutes a subject to sharing and commentary on the network and on social networks, such as Facebook and Twitter. But, at the same time, it retains functions and powers acquired in its first fifty years of life: traditional consensus medium, produces occasions for shared rituality, contributes to defining the agenda of speeches, it reflects a national community.
Translated title of the contribution[Autom. eng. transl.] TV after TV. The decade that changed television: scenario, offer, audience
Original languageItalian
PublisherVita e Pensiero
Number of pages122
ISBN (Print)978-88-343-2115-7
Publication statusPublished - 2011

Keywords

  • Audience
  • Offerta televisiva
  • Pubblico
  • Scenario televisivo
  • Television
  • Televisione

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