La tv delle donne. Brand, programmi e pubblici

[Autom. eng. transl.] Italian TV is going through a process of profound transformation: in the new scenario of abundance of supply made possible by digital, one of the most interesting phenomena is that of the numerous channels explicitly addressed to a female target, often centered on genres such as lifestyle and factual entertainment. From Real Time to La5, from you to La7d, from Diva Universal to Fox Life, the "female" channels have represented a strategic and often successful industrial choice for broadcasters. Going back to an international debate that is gaining more and more vigor within the Television Studies, or the relationship between TV and gender, the book represents the first reflection made on the Italian universe of digital female channels, which it tackles trying to answer some questions: which historical process and which industrial logics have led to the current scenario of "TV for women", between innovation and tradition? What are the television genres and the reference textual forms? What are the profiles of the public, the perception and the paths of vision within the world of "female" TV?