La tv del sommerso

Translated title of the contribution: [Autom. eng. transl.] The submerged TV

Aldo Grasso

Research output: Book/ReportBook

Abstract

[Autom. eng. transl.] A few years ago local TV stations seemed destined to disappear. Crushed by the big networks - ruthless in acquiring frequencies - and hungry for scarce advertising revenue, they struggled to cope with increasingly onerous operating costs. The advent of the satellite should have given him the final blow. Instead the unexpected happened: the local broadcasting, within a decade, has flourished again, has more than doubled the advertising turnover, has launched curious ethereal and new proposals, has created real virtual communities, while it is the generalist TV that is now experiencing a phase of stagnation. In this map of a thousand and one nights passed in front of the video - published in 2004 with the title Il Bel Paese of TV and now revised and expanded - Aldo Grasso maps the minor Italy of local TV and describes it with the ironic and biting style of his editorials. But he speaks, as always, also about something else: he tells about our country after the advent of private TV and gives us our image reflected in a video. With a surprise: perhaps the lack of good television we have been complaining about for some fifteen years now exists, lost among the schedules of local TV stations.
Translated title of the contribution[Autom. eng. transl.] The submerged TV
Original languageItalian
PublisherMondadori
Number of pages189
ISBN (Print)88-04-56194-7
Publication statusPublished - 2006

Keywords

  • Television
  • Televisione

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