Abstract
In this updated version of the volume, the contributions of the most authoritative scholars in the field of Media Studies and of leading professionals who work in media companies are collected, to illustrate the operating mechanisms of the television medium: from production models to programming strategies, from editorial and commercial marketing to on air and online promotion, from qualitative analysis to systems for measuring total audience
| Translated title of the contribution | The television. From broadcasting to streamcasting |
|---|---|
| Original language | Italian |
| Publisher | Carocci |
| Number of pages | 338 |
| ISBN (Print) | 978-88-290-3196-2 |
| Publication status | Published - 2025 |
Keywords
- TV
- industria mediale
- streamcasting
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