La soggettivazione del racconto giornalistico

This article investigates the possibility of a new form of journalistic product in which the observer’s subjective perspective becomes a source of authority and stems from an innovative negotiation of some of the affordances typical of the digital media ecosystem. Through an analysis of the #OCCUPYCHICAGO web site – an experiment in participative journalism financed directly by readers without editorial mediation – the reconfiguring dynamics of journalistic storytelling are brought to light, with particular attention to the communication relationship with the public and to the conditions of its social relevance. The article questions the causes which gave origin to the poor participation catalyzed by the site and uses this emblematic ‘unsuccessful case’ to prove how, even in a structurally open context such as the web, the establishment of that relational dimension which makes storytelling socially relevant is not spontaneous at all and indeed cannot work without some ‘capacity of resonance’ able to create value, whether in the form of money or creative reciprocity