La Rivoluzione del Supermercato

Translated title of the contribution: [Autom. eng. transl.] The Supermarket Revolution

Research output: Book/ReportBook

Abstract

[Autom. eng. transl.] The Commercial Revolution has taken on different configurations: the growth of the market share of modern sales points, the differentiation of distribution formats, the consolidation of concentration levels and internationalization of the trade, the development of new distribution marketing policies, the modification of the power relations in the sales channels
Translated title of the contribution[Autom. eng. transl.] The Supermarket Revolution
Original languageItalian
PublisherEgea
Number of pages235
ISBN (Print)88-238-5047-9
Publication statusPublished - 2005

Keywords

  • associazionismo commerciale
  • distribuzione moderna
  • gruppi strategici

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