La prospettiva della comunicazione totale d’azienda nella scuola italiana di economia aziendale

Translated title of the contribution: [Autom. eng. transl.] The prospect of total corporate communication in the Italian school of business administration

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

[Autom. eng. transl.] The aim of the paper is to analyze the evolution of communication studies in the context of the modern Italian business-economic doctrine, starting from the Twenties until the Nineties, highlighting the main factors that influenced the different ways of understanding and to manage communication, as well as the role it has assumed over time within corporate strategies.
Translated title of the contribution[Autom. eng. transl.] The prospect of total corporate communication in the Italian school of business administration
Original languageItalian
Title of host publicationCommunicative Business. Scritti in onore di Edoardo Teodoro Brioschi
EditorsROSSELLA CHIARA GAMBETTI
Pages99-111
Number of pages13
Publication statusPublished - 2013

Keywords

  • COMUNICAZIONE AZIENDALE

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