[Autom. eng. transl.] The aim of the paper is to analyze the evolution of communication studies in the context of the modern Italian business-economic doctrine, starting from the Twenties until the Nineties, highlighting the main factors that influenced the different ways of understanding and to manage communication, as well as the role it has assumed over time within corporate strategies.
|Translated title of the contribution||[Autom. eng. transl.] The prospect of total corporate communication in the Italian school of business administration|
|Title of host publication||Communicative Business. Scritti in onore di Edoardo Teodoro Brioschi|
|Editors||ROSSELLA CHIARA GAMBETTI|
|Number of pages||13|
|Publication status||Published - 2013|
- COMUNICAZIONE AZIENDALE