LA PROPOSTA DI UN MODELLO AD EQUAZIONI STRUTTURALI PER LA MISURAZIONE DELL'EFFICACIA PUBBLICITARIA

Translated title of the contribution: [Autom. eng. transl.] THE PROPOSAL OF A STRUCTURAL EQUATION MODEL FOR THE MEASUREMENT OF ADVERTISING EFFECTIVENESS

Amedeo Pasquale De Luca

Research output: Chapter in Book/Report/Conference proceeding › Chapter

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