La moda "responsabile"? Una risposta dal basso alla globalizzazione?

Translated title of the contribution: [Autom. eng. transl.] "Responsible" fashion? A bottom-up response to globalization?

Research output: Chapter in Book/Report/Conference proceedingConference contribution


[Autom. eng. transl.] Can fashion, the ephemeral phenomenon par excellence, constitute a response to some economic distortions of globalization? In other words, can it represent a form of economically responsible action? Referring more specifically to the field of consumption, responsibility is basically expressed in three directions: towards oneself (choice of items for personal well-being and happiness), towards others (purchase of products that guarantee fair remuneration, respect for rights of workers, exclusion of child labor), towards the environment (ecological and sustainable consumption, goods with low environmental impact packing, organic products). Objects and uses of this type materialize visible cultural contents that are shared both by those who produce and by those who buy. In these cases, a virtuous circle seems to be established which confers, to certain types of goods, values such as justice and solidarity, in contrast with the orientations of contemporary economic and cultural globalization. The logic of profit and free marketing, at the base of the global market, are not rejected but taken up and aimed at creating a lifestyle more attentive to the rights of others and to the planet. In this perspective, the spread of so-called "responsible goods" can also be interpreted as a form of contesting "from within" the world's economic dynamics, a sort of "bottom-up or alternative globalization" which, while sharing its tools, puts it in doubt the criteria and objectives. The sociological research presented here has focused on some local experiences, focusing in particular on three strands: used or second-hand, clothing and accessories of fair and solidarity, clothes in biological fabrics. The first surveys in the field have already shown a very rich and significant universe, in which the principles of fair trade are fully applied. These first results are combined with the awareness that this phenomenon has territorial and economic dimensions much larger than those studied so far and that it would deserve further funding to be able to be analyzed in an exhaustive manner. An indirect reconfirmation of its growing importance is the attention that the media devote to it more and more frequently. The expression "responsible fashion", then, far from seeming a contradiction in terms, acquires another depth and seems to indicate a new frontier in the cultural elaboration of our society.
Translated title of the contribution[Autom. eng. transl.] "Responsible" fashion? A bottom-up response to globalization?
Original languageItalian
Title of host publicationSociologia e globalizzazione
Number of pages3
Publication statusPublished - 2006
EventSociologia e globalizzazione - Roma
Duration: 26 Sep 200626 Sep 2006


ConferenceSociologia e globalizzazione


  • consumi critici
  • globalizzazione
  • moda


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