[Autom. eng. transl.] The temporal dimension of social life has been the object, in recent years, of a renewed attention on the part of different disciplines which often seem to agree on the importance of the contribution of the media - and television in particular - to the definition of time frames. of modern societies. Even in the common sensibility, on the other hand, the impression of living in a world where electronic media tend to cancel spatial and temporal distances has been consolidated, compressing them into a globally shared present, even if experienced by each in a way staff within their daily routines. Not infrequently, both in scientific literature and in public debate, the metaphor that sees television as a sort of clock or collective calendar, capable of adequately representing the different social times, effectively synchronizing public time and private time, appears. The volume tries to take this metaphor seriously and to verify its theoretical hold through a recognition of the contributions developed by the various authors who, in the field of media studies and of the "sociology of the time", lend themselves more to clarify the relationship established between time of society and television time: the role of technology, the function of "interface" of the schedule, the rhythms of individual and family use as places of a continuous temporal integration are thus focused on from time to time. The usefulness of the time categories to analyze the TV phenomenon, purified by the mechanistic components of the starting metaphor, is confirmed precisely in a historical moment in which the development of television systems seems to foreshadow forms of supply and consumption characterized by new rhythms and new temporalities.
|Translated title of the contribution||[Autom. eng. transl.] The electronic sundial. Social time and TV time|
|Number of pages||234|
|Publication status||Published - 1999|