Abstract
[Autom. eng. transl.] The paper addresses the issue of cultural branding and reports the results of a qualitative research on cultural organizations from two countries: Italy and Australia.
| Translated title of the contribution | [Autom. eng. transl.] Brand management in the cultural sector: an international comparison |
|---|---|
| Original language | Italian |
| Pages (from-to) | 18-31 |
| Number of pages | 14 |
| Journal | ECONOMIA DELLA CULTURA |
| Publication status | Published - 2010 |
Keywords
- Brand culturale