La Gestione del Brand nel Settore Culturale: un Confronto Internazionale

Translated title of the contribution: [Autom. eng. transl.] Brand management in the cultural sector: an international comparison

Marta Massi, Paul Harrison

Research output: Contribution to journalArticle

Abstract

[Autom. eng. transl.] The paper addresses the issue of cultural branding and reports the results of a qualitative research on cultural organizations from two countries: Italy and Australia.
Translated title of the contribution[Autom. eng. transl.] Brand management in the cultural sector: an international comparison
Original languageItalian
Pages (from-to)18-31
Number of pages14
JournalECONOMIA DELLA CULTURA
Publication statusPublished - 2010

Keywords

  • Brand culturale

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