[Autom. eng. transl.] Analyzing the tourism market, designing its services on the basis of the assessment of demand, preparing communication and marketing plans, developing promotional strategies: tourism, sustainable or not, cannot escape these issues. It therefore becomes essential to understand how to "build" and enhance the brand of the territories. The training courses, in the authentic dialogue between cultures and values, are inspired by an anthropology that is constituted on the very specificity of the human, enhancing the authentic brand of the territories or that culture of proximity at the center of which are people and many existential peripheries of everyday life.
|Translated title of the contribution||[Autom. eng. transl.] Human training (also) as a brand of the territory.|
|Title of host publication||Pedagogia del viaggio e del turismo. Natura e cultura del ben-essere.|
|Number of pages||8|
|Publication status||Published - 2021|