Terminology plays a very important role in internal and external company’s communication, in so far as terminological applications are very precious instruments for the popularization of specialized knowledge and for the marketing of products intended for different types of customers. We will illustrate the construction of a specific university curriculum, aimed at providing the terminological education required by specialized communication in markets and public or private companies. Moreover, we will describe a specific example of terminological project, which is the result of a consulting service requested by companies operating in the leather sector.
|Translated title of the contribution||[Autom. eng. transl.] Terminology training in Italy between business communication and professional needs|
|Number of pages||12|
|Publication status||Published - 2011|
- corporate communication