Abstract
DIGITAL TRANSFORMATION AS A STRATEGY FOR THE DIFFUSION
OF AWARENESS AND APPLICATION OF PEST MANAGEMENT PROTOCOLS
Insects form the largest animal group on the planet, are in continuous evolution and have
innumerable specificities. PCOs, Pest Control Operators who intervene daily to control infestations
by insects and other animals, need to acquire and maintain professional knowledge and skills to
provide adequate solutions in compliance with the law, respect for the environment and clients’
needs, be they private individuals, industries, "ho.re.ca." (hotel-restaurant-catering), or public
bodies. Today, PCOs and users find themselves in a highly competitive arena, which is in continuous
transformation and highly technological: the digital transformation, by means of the internet, has
transformed previous ways of communicating, being able to connect users worldwide, to transfer
news and information or to allow sales of products and services, very rapidly.
This new channel has a high potential for development and represents a great resource and
opportunity for all those who use it, if it is managed correctly. Campus Copyr is a project resulting
from collaboration between Copyr S.p.A. (a long-standing chemical company of reference in the
field of disinfestation) and the Di.Pro.Ve.S. of the Università Cattolica del Sacro Cuore, Piacenza,
with the aim of illustrating and disseminating throughout the market (private individuals,
companies, institutions) disinfestation issues and services provided by PCOs, raising awareness
of the issues themselves, and rendering information and knowledge concerning pests and
treatment protocols available to PCOs reliable and certified.
Campus Copyr was created to promote the authoritative dissemination of knowledge and
facilitate relationships among PCOs, professional entomologists and users requiring
disinfestation services. Campus Copyr is conveyed via the web through the platform
www.copyrpco.it which is organized into three specific areas: 1) Insights: dealing with specific
and emerging topics related to the world of pests; 2) Pest Library: a collection of scientific cards
on pests; 3) Online Entomologist: an exclusive service which enables PCOs to consult with highly
qualified entomologists. All the contents of the www.copyrpco.it platform are provided in
collaboration with Di.Pro.Ve.S. of the Università Cattolica.
| Translated title of the contribution | [Autom. eng. transl.] The "digital transformation" as a strategy for the dissemination of knowledge and the application of pest management protocols |
|---|---|
| Original language | Italian |
| Title of host publication | Atti del 10° Simposio "La difesa antiparassitaria nelle industrie alimentari e la protezione degli alimenti" |
| Pages | 201-209 |
| Number of pages | 9 |
| Volume | 10° |
| Publication status | Published - 2020 |
| Event | 10° Simposio "La difesa antiparassitaria nelle industrie alimentari e la protezione degli alimenti" - Piacenza - Italia Duration: 20 Sept 2017 → 22 Sept 2017 |
Conference
| Conference | 10° Simposio "La difesa antiparassitaria nelle industrie alimentari e la protezione degli alimenti" |
|---|---|
| City | Piacenza - Italia |
| Period | 20/9/17 → 22/9/17 |
Keywords
- Copyr
- DIPROVES Università Cattolica
- disinfestazione
- gestione antiparassitaria
- internet
- trasformazione digitale