[Autom. eng. transl.] The growing use of Customer Relationship Management (CRM) and Customer Profitability Analysis (CPA) among Italian companies - large and medium-small - is marking a turning point in the direction of business management.
|Translated title of the contribution||[Autom. eng. transl.] LA CUSTOMER PROFITABILITY ANALYSIS|
|Number of pages||4|
|Publication status||Published - 2014|