LA CUSTOMER PROFITABILITY ANALYSIS

Translated title of the contribution: [Autom. eng. transl.] LA CUSTOMER PROFITABILITY ANALYSIS

Amedeo Pasquale De Luca

Research output: Contribution to journalArticlepeer-review

Abstract

[Autom. eng. transl.] The growing use of Customer Relationship Management (CRM) and Customer Profitability Analysis (CPA) among Italian companies - large and medium-small - is marking a turning point in the direction of business management.
Translated title of the contribution[Autom. eng. transl.] LA CUSTOMER PROFITABILITY ANALYSIS
Original languageItalian
Pages (from-to)N/A-N/A
Number of pages4
JournalPMI
Publication statusPublished - 2014

Keywords

  • profitability

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