La costruzione delle preferenze dei consumatori/pazienti: il concetto di ‘alimentazione sana’ nei messaggi pubblicitari di prodotti alimentari

Translated title of the contribution: [Autom. eng. transl.] The construction of consumer / patient preferences: the concept of 'healthy eating' in food product advertisements

Sarah Francesca Maria Bigi, Chiara Pollaroli

Research output: Contribution to journalArticlepeer-review

1 Citation (Scopus)

Abstract

In this article we discuss how commercials about food contribute to the construction of the concepts of ‘healthy, natural and genuine food’. We analyze a corpus of interviews by identifying all the passages in which consumers speak about products providing reasons for considering them ‘natural’ or ‘healthy’. By analyzing the argumentation schemes and by relating them to the multimodality in the commercials, we describe the reasoning underlying consumers’ motivations.
Translated title of the contribution[Autom. eng. transl.] The construction of consumer / patient preferences: the concept of 'healthy eating' in food product advertisements
Original languageItalian
Pages (from-to)7-20
Number of pages14
JournalL'ANALISI LINGUISTICA E LETTERARIA
Volume24
Publication statusPublished - 2016

Keywords

  • analisi multimodale del discorso
  • argumentation schemes
  • decision making
  • decisione condivisa
  • multimodal discourse analysis
  • preferences
  • preferenze
  • schemi argomentali

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