La comunicazione per la gestione della crisi

Translated title of the contribution: [Autom. eng. transl.] Communication for crisis management

Rossella Chiara Gambetti, Emanuele Invernizzi

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

[Autom. eng. transl.] The chapter illustrates the conceptual principles and managerial guidelines of communication in the event of a crisis, making use of various case studies and practical examples.
Translated title of the contribution[Autom. eng. transl.] Communication for crisis management
Original languageItalian
Title of host publicationRelazioni pubbliche e corporate communication. La gestione dei servizi specializzati
EditorsEMANUELE INVERNIZZI, STEFANIA ROMENTI
Pages139-175
Number of pages37
Publication statusPublished - 2012

Keywords

  • comunicazione, crisis management, reputazione

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