La comunicazione orale nel turismo. Analisi di generi comunicativi in lingua tedesca

Translated title of the contribution: [Autom. eng. transl.] Oral communication in tourism. Analysis of communicative genres in German

Alessandra Lombardi (Editor), G. Carobbio (Editor)

Research output: Book/ReportOther report


[Autom. eng. transl.] This volume brings together five contributions that investigate, according to different theoretical and methodological perspectives, communicative action in the tourism sector. Focusing on the pragmatic analysis of interaction and the oral transmission of knowledge in the tourism sector, the collection aims to fill a gap in today's panorama of linguistic studies on tourism, especially with reference to communication in German. If, in fact, the empirical research of the last decades has allowed an ever more precise characterization, also from a contrastive point of view, of the linguistic profile of the traditional and more innovative genres of tourist communication written or mediated by digital devices (as evidenced by recent contributions collected in the rich volume edited by Gotti / Maci / Sala entitled Ways of Seeing, Ways of Being. Representing the Voices of Tourism, Peter Lang 2017), the dimension of orality in tourism remains, to date, still a field of investigation largely unexplored. Some of the studies in this volume are part of consolidated research paths, deepening the analysis of previously collected data or extending the empirical basis to other communication genres, analyzed here also in a comparative key, others trace completely new paths (at least with reference to the German language), moving in research territories not yet crossed. What unites all the contributions, even in the plurality of approaches and analytical tools adopted (ranging from conversational analysis, functional pragmatics, syntactic and poly-linguistic analysis, to frame semantics) is the interest in the specific constraints imposed by the oral medium, as well as for the complex dynamics, the interactional structures, the verbal and non-verbal strategies and procedures that characterize the communicative practices under investigation. The first three essays examine the most representative oral genres of "institutional" tourism communication (guided visits in the urban space, museum audio guides, audio-descriptive guides for visually impaired and blind tourists), here investigated with particular regard to their multimodal complexity and the factors that determine or prejudice its pragmatic effectiveness in consideration of the intended recipients from time to time. Of analogous interest, especially for its practical implications, the analysis of recurrent interactional sequences in "typical communicative situations", as a prerequisite for the creation of "bi- and plurilingual dialogue models" in support of those who perform linguistic mediation tasks and cultural tourism. The investigation of the more properly tourist forms of communication is completed and enriched, at the end of the volume, by an examination of the incidental / parentetic constructions observed in a synchronic corpus of the German public discourse on rural tourism policies, and here interpreted as functional syntactic devices argumentation in the political debate. A further element of unity, which crosses all the contributions collected here as a leitmotif, is the application horizon of the research, the results of which lend themselves well to being "transferred" and directly used both in the design of resources to support face-to-face interaction. aimed at improving the effectiveness of communication in specific contexts of tourist use, both in the design of professionalizing training interventions, aimed at building the most suitable linguistic and interactional skills to respond to the communication needs of tourism, especially when the interlocutors involved in the interaction they come from different linguistic-cultural backgrounds.
Translated title of the contribution[Autom. eng. transl.] Oral communication in tourism. Analysis of communicative genres in German
Original languageItalian
PublisherCERLIS Centro di Ricerca sui Linguaggi Specialistici Research Centre on Languages for Specific Purposes University of Bergamo
Number of pages128
ISBN (Print)978-88-97413-22-6
Publication statusPublished - 2018


  • comunicazione orale nel turismo
  • deutschsprachige kommunikative Gattungen im Tourismus
  • generi comunicativi del turismo in lingua tedesca
  • mündilche Kommunikation im Tourismus


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