La comunicazione di marketing

Translated title of the contribution: [Autom. eng. transl.] Marketing communication

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

[Autom. eng. transl.] The chapter illustrates the conceptual principles and the managerial guidelines of marketing communication, in the light of the emerging innovations in terms of consumer behavior and innovation in brand strategies and tools
Translated title of the contribution[Autom. eng. transl.] Marketing communication
Original languageItalian
Title of host publicationRelazioni pubbliche e corporate communication. La gestione dei servizi specializzati
EditorsEMANUELE INVERNIZZI, STEFANIA ROMENTI
Pages251-288
Number of pages38
Publication statusPublished - 2012

Keywords

  • comunicazione di marketing, marca, consumer-brand engagement, comunicazione non convenzionale

Fingerprint

Dive into the research topics of '[Autom. eng. transl.] Marketing communication'. Together they form a unique fingerprint.

Cite this