La comunicazione di marketing

Translated title of the contribution: [Autom. eng. transl.] Marketing communication

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

[Autom. eng. transl.] The chapter deals with issues relating to marketing communication in the context of Corporate communication
Translated title of the contribution[Autom. eng. transl.] Marketing communication
Original languageItalian
Title of host publicationCorporate communication e relazioni pubbliche
Pages261-294
Number of pages34
Publication statusPublished - 2020

Keywords

  • Communication, Marketing
  • Comunicazione, marketing

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