La complessità nel marketing

Translated title of the contribution: [Autom. eng. transl.] Complexity in marketing

Patrizia Musso

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

[Autom. eng. transl.] The essay investigates a new way of approaching corporate communication.
Translated title of the contribution[Autom. eng. transl.] Complexity in marketing
Original languageItalian
Title of host publicationMulticreatività
EditorsMarzio Bonferroni
Pages120-150
Number of pages31
Publication statusPublished - 1999

Keywords

  • comunicazione d'impresa brand pubblicità

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