La centralità del cliente: dalle transazioni alle relazioni

Translated title of the contribution: [Autom. eng. transl.] The centrality of the customer: from transactions to relationships

Renato Fiocca, Stefano Ferro

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

[Autom. eng. transl.] The activities carried out by the companies are analyzed for a more correct customer orientation
Translated title of the contribution[Autom. eng. transl.] The centrality of the customer: from transactions to relationships
Original languageItalian
Title of host publicationDialoghi di Marketing
EditorsR. Fiocca
Pages25-43
Number of pages19
Publication statusPublished - 2015

Keywords

  • cliente
  • customer focus

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