Lā zaman li-l-ši‘r

[Autom. eng. transl.] The article explores the role of the poem in modernity, questioning the relationship between poetry, time and everyday life. Through an analysis of the aesthetic evolution, from orality to writing, it highlights how poetry has the power to transform the ordinary into the extraordinary, creating a sense of intimacy and presence. The author criticizes the contemporary tendency to consider narration dominant and superficial, arguing that the value of poetry lies in its ability to subvert time and build a deep connection with the world. Poetry thus becomes an act of resistance to the banal and a means to give meaning to human experience in the incessant flow of time.