Italian Small and Medium enterprises in China. Relationships and cultural distances throughout the supply chain

Elena Cedrola; Loretta Battaglia; Chiara Luisa Cantu'; Laura Gavinelli; Alessandra Tzannis

Italian Small and Medium enterprises in China. Relationships and cultural distances throughout the supply chain

Elena Cedrola
, Loretta Battaglia
, Chiara Luisa Cantu'
, Laura Gavinelli
, Alessandra Tzannis

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Abstract

The aims of the paper are: • To describe how Italian SMEs approach the Chinese market • To understand how Italian SMEs have changed their business model to face the Chinese challenge • To analyze how they collaborate with different business partners along the supply chain. This work presents empirical evidences related to 8 case studies belonging to a sample of 126 Italian SMEs operating in China. This research is part of a wider project that is financed by the Italian Ministry of University and Scientific Research (Prin 2007), and is based on the analysis of “Business models and market strategies for Italian SMEs to enter the Chinese market”. The methodology is organized in two steps: a quantitative research to gather general information on strategies and tactics that are adopted by Italian SMEs on the Chinese market, and a qualitative research to deepen the most significant managerial and marketing issues to succeed in China (strategies, co-operation, competences), by finding out best practices.

Original language	English
Title of host publication	Proceeding of the 26th IMP Conference
Pages	1-26
Number of pages	26
Publication status	Published - 2010
Event	Proceedings - 26th IMP Conference - Budapest (Ungheria) Duration: 1 Sept 2010 → 4 Sept 2010

Conference

Conference	Proceedings - 26th IMP Conference
City	Budapest (Ungheria)
Period	1/9/10 → 4/9/10

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 8 Decent Work and Economic Growth
SDG 9 Industry, Innovation, and Infrastructure

Keywords

cultura e contesto di business internazionale
imprese italiane in CIna
internazionalizzazione imprese italiane
marketing internazionale interculturale
modello di business internazionale
relazioni di mercato e internazionalizzazione
relazioni di mercato e supply chain

Cite this

@inproceedings{fd3253e8cc10403a83550ea59f60e667,

title = "Italian Small and Medium enterprises in China. Relationships and cultural distances throughout the supply chain",

abstract = "The aims of the paper are: • To describe how Italian SMEs approach the Chinese market • To understand how Italian SMEs have changed their business model to face the Chinese challenge • To analyze how they collaborate with different business partners along the supply chain. This work presents empirical evidences related to 8 case studies belonging to a sample of 126 Italian SMEs operating in China. This research is part of a wider project that is financed by the Italian Ministry of University and Scientific Research (Prin 2007), and is based on the analysis of “Business models and market strategies for Italian SMEs to enter the Chinese market”. The methodology is organized in two steps: a quantitative research to gather general information on strategies and tactics that are adopted by Italian SMEs on the Chinese market, and a qualitative research to deepen the most significant managerial and marketing issues to succeed in China (strategies, co-operation, competences), by finding out best practices.",

keywords = "cultura e contesto di business internazionale, imprese italiane in CIna, internazionalizzazione imprese italiane, marketing internazionale interculturale, modello di business internazionale, relazioni di mercato e internazionalizzazione, relazioni di mercato e supply chain, cultura e contesto di business internazionale, imprese italiane in CIna, internazionalizzazione imprese italiane, marketing internazionale interculturale, modello di business internazionale, relazioni di mercato e internazionalizzazione, relazioni di mercato e supply chain",

author = "Elena Cedrola and Loretta Battaglia and Cantu', \{Chiara Luisa\} and Laura Gavinelli and Alessandra Tzannis",

year = "2010",

language = "English",

pages = "1--26",

booktitle = "Proceeding of the 26th IMP Conference",

note = "Proceedings - 26th IMP Conference ; Conference date: 01-09-2010 Through 04-09-2010",

}

TY - GEN

T1 - Italian Small and Medium enterprises in China. Relationships and cultural distances throughout the supply chain

AU - Cedrola, Elena

AU - Battaglia, Loretta

AU - Cantu', Chiara Luisa

AU - Gavinelli, Laura

AU - Tzannis, Alessandra

PY - 2010

Y1 - 2010

N2 - The aims of the paper are: • To describe how Italian SMEs approach the Chinese market • To understand how Italian SMEs have changed their business model to face the Chinese challenge • To analyze how they collaborate with different business partners along the supply chain. This work presents empirical evidences related to 8 case studies belonging to a sample of 126 Italian SMEs operating in China. This research is part of a wider project that is financed by the Italian Ministry of University and Scientific Research (Prin 2007), and is based on the analysis of “Business models and market strategies for Italian SMEs to enter the Chinese market”. The methodology is organized in two steps: a quantitative research to gather general information on strategies and tactics that are adopted by Italian SMEs on the Chinese market, and a qualitative research to deepen the most significant managerial and marketing issues to succeed in China (strategies, co-operation, competences), by finding out best practices.

AB - The aims of the paper are: • To describe how Italian SMEs approach the Chinese market • To understand how Italian SMEs have changed their business model to face the Chinese challenge • To analyze how they collaborate with different business partners along the supply chain. This work presents empirical evidences related to 8 case studies belonging to a sample of 126 Italian SMEs operating in China. This research is part of a wider project that is financed by the Italian Ministry of University and Scientific Research (Prin 2007), and is based on the analysis of “Business models and market strategies for Italian SMEs to enter the Chinese market”. The methodology is organized in two steps: a quantitative research to gather general information on strategies and tactics that are adopted by Italian SMEs on the Chinese market, and a qualitative research to deepen the most significant managerial and marketing issues to succeed in China (strategies, co-operation, competences), by finding out best practices.

KW - cultura e contesto di business internazionale

KW - imprese italiane in CIna

KW - internazionalizzazione imprese italiane

KW - marketing internazionale interculturale

KW - modello di business internazionale

KW - relazioni di mercato e internazionalizzazione

KW - relazioni di mercato e supply chain

KW - cultura e contesto di business internazionale

KW - imprese italiane in CIna

KW - internazionalizzazione imprese italiane

KW - marketing internazionale interculturale

KW - modello di business internazionale

KW - relazioni di mercato e internazionalizzazione

KW - relazioni di mercato e supply chain

UR - http://hdl.handle.net/10807/16532

UR - http://www.impgroup.org

M3 - Conference contribution

SP - 1

EP - 26

BT - Proceeding of the 26th IMP Conference

T2 - Proceedings - 26th IMP Conference

Y2 - 1 September 2010 through 4 September 2010

ER -

Italian Small and Medium enterprises in China. Relationships and cultural distances throughout the supply chain

Abstract

Conference

UN SDGs

Keywords

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Cite this