Is Disclosure Enough? An Examination of Home Insurance Contracts

Marta Massi; Harrison

Is Disclosure Enough? An Examination of Home Insurance Contracts

Marta Massi, Harrison

Università Cattolica del Sacro Cuore

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Abstract

This paper makes an initial attempt to examine two product disclosure statements to ascertain what a typical consumer might understand, comprehend and learn from document. Through the use of insights and research in the fields of consumer behaviour and cognitive psychology, this paper provides an initial content analysis of these two PDS that takes into consideration a number of relevant theories (including processing capacity of the reader, framing, prospect theory, trust, branding, maintaining the status quo, the use of heuristics, expert opinion, and the optimism bias).

Original language	English
Title of host publication	Sustainable Development of Markets and Marketing Systems in a Globalized World: Proceedings of the 37th Macromarketing Conference
Editors	Michaela, Kleinaltenkamp, Michael, Layton, Roger Haase
Pages	130-138
Number of pages	9
Publication status	Published - 2012

Keywords

Product disclosure statement

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Cite this

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title = "Is Disclosure Enough? An Examination of Home Insurance Contracts",

abstract = "This paper makes an initial attempt to examine two product disclosure statements to ascertain what a typical consumer might understand, comprehend and learn from document. Through the use of insights and research in the fields of consumer behaviour and cognitive psychology, this paper provides an initial content analysis of these two PDS that takes into consideration a number of relevant theories (including processing capacity of the reader, framing, prospect theory, trust, branding, maintaining the status quo, the use of heuristics, expert opinion, and the optimism bias).",

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language = "English",

isbn = "978-3-941240-50-6",

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booktitle = "Sustainable Development of Markets and Marketing Systems in a Globalized World: Proceedings of the 37th Macromarketing Conference",

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Is Disclosure Enough? An Examination of Home Insurance Contracts. / Massi, Marta; Harrison.
Sustainable Development of Markets and Marketing Systems in a Globalized World: Proceedings of the 37th Macromarketing Conference. ed. / Michaela, Kleinaltenkamp, Michael, Layton, Roger Haase. 2012. p. 130-138.

Research output: Chapter in Book/Report/Conference proceeding › Chapter

TY - CHAP

T1 - Is Disclosure Enough? An Examination of Home Insurance Contracts

AU - Massi, Marta

AU - Harrison,

PY - 2012

Y1 - 2012

N2 - This paper makes an initial attempt to examine two product disclosure statements to ascertain what a typical consumer might understand, comprehend and learn from document. Through the use of insights and research in the fields of consumer behaviour and cognitive psychology, this paper provides an initial content analysis of these two PDS that takes into consideration a number of relevant theories (including processing capacity of the reader, framing, prospect theory, trust, branding, maintaining the status quo, the use of heuristics, expert opinion, and the optimism bias).

AB - This paper makes an initial attempt to examine two product disclosure statements to ascertain what a typical consumer might understand, comprehend and learn from document. Through the use of insights and research in the fields of consumer behaviour and cognitive psychology, this paper provides an initial content analysis of these two PDS that takes into consideration a number of relevant theories (including processing capacity of the reader, framing, prospect theory, trust, branding, maintaining the status quo, the use of heuristics, expert opinion, and the optimism bias).

KW - Product disclosure statement

UR - http://hdl.handle.net/10807/67019

M3 - Chapter

SN - 978-3-941240-50-6

SP - 130

EP - 138

BT - Sustainable Development of Markets and Marketing Systems in a Globalized World: Proceedings of the 37th Macromarketing Conference

A2 - Haase, Michaela, Kleinaltenkamp, Michael, Layton, Roger

ER -

Is Disclosure Enough? An Examination of Home Insurance Contracts

Abstract

Keywords

UN SDGs

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Cite this