Intraprendere cultura. Rinnovare la città

[Autom. eng. transl.] The future of metropolitan cities of European rank is increasingly characterized by the expansion of economic activities related to the production of cultural goods and services. These are products that derive their added value mainly from the symbolic elements they contain, often amplified by the communication and trust relationships typical of urban life. This path is also crucial for the city of Milan, where already today there is a large fabric of large and small companies that for about a third belong to the variegated world of the cultural industry, including the chains of fashion, food, tourism, furnishing, publishing, information technology. These are highly creative and competitive sectors that together form the flag of Made in Italy. Born from the implementation of the European project ICISS - ADAPT, the volume documents the growing economic importance acquired by Milanese companies operating in the various sectors of the cultural industry and tells the elements that make a growing number of entrepreneurs fully aware of being real intermediaries cultural: subjects able to undertake culture through their ordinary manufacture and marketing of goods and services.