Intermac. Sviluppare e mantenere un posizionamento internazionale in ambito business-to-business

Paolo Tarchioni; Annalisa Tunisini

Intermac. Sviluppare e mantenere un posizionamento internazionale in ambito business-to-business

Translated title of the contribution: [Autom. eng. transl.] Intermac. Develop and maintain an international positioning in the business-to-business sector

Paolo Tarchioni
, Annalisa Tunisini

Research output: Contribution to journal › Article

Abstract

The paper reports on a case study of a mid-sized mechanical company and its strategy of postioning on the international market. That company acts in business-to-business markets. The paper stresses the role played by the set of intra and inter-organizational relationships in supporting company's positioning.

Translated title of the contribution	[Autom. eng. transl.] Intermac. Develop and maintain an international positioning in the business-to-business sector
Original language	Italian
Pages (from-to)	99-111
Number of pages	13
Journal	MERCATI E COMPETITIVITÀ
Publication status	Published - 2007

Keywords

CASO AZIENDALE
POSIZIONAMENTO

Cite this

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title = "Intermac. Sviluppare e mantenere un posizionamento internazionale in ambito business-to-business",

abstract = "The paper reports on a case study of a mid-sized mechanical company and its strategy of postioning on the international market. That company acts in business-to-business markets. The paper stresses the role played by the set of intra and inter-organizational relationships in supporting company's positioning.",

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AB - The paper reports on a case study of a mid-sized mechanical company and its strategy of postioning on the international market. That company acts in business-to-business markets. The paper stresses the role played by the set of intra and inter-organizational relationships in supporting company's positioning.

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KW - POSIZIONAMENTO

KW - CASO AZIENDALE

KW - POSIZIONAMENTO

UR - http://hdl.handle.net/10807/14152

M3 - Articolo

SN - 1826-7386

SP - 99

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JO - MERCATI E COMPETITIVITÀ

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ER -

Intermac. Sviluppare e mantenere un posizionamento internazionale in ambito business-to-business

Abstract

Keywords

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