Intercultural business communication among Italian and Chinese companies. A case study approach

Loretta Battaglia, Giancarlo Nadin, Luca Gobbini

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publicationProceeding of the 6th ABC European Convention
Pages1
Number of pages1
Publication statusPublished - 2004
EventThe 6th ABC European Convention, Milan - Milan
Duration: 20 May 200422 May 2004

Conference

ConferenceThe 6th ABC European Convention, Milan
CityMilan
Period20/5/0422/5/04

Keywords

  • CHina and Italy
  • communication
  • intercultural communication
  • marketing
  • negotiation
  • relationship

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