Instant networking: when relationships are collapsing

Silvia Biraghi, Rossella Chiara Gambetti, R. V. Kozinets, M. Saucet

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

Gathering around the globe out of the blue around something, getting engaged for a while, mindless sharing, and making something meaningful but just in the instant seems to express the cultural vibe of our contemporary society. Current new forms of people aggregation gather and dissolve in the here and now through “instant networking” practices. These practices are based on immediate call to action, transient purpose, simple ways of both forming and dissolving, and ultimately leave behind no regrets or concerns after dismantling. In light of prior philosophical and psycho-social theoretical contributions we develop a conceptual framework depicting the nature and the dynamics of current instant networking practices of consumers, and critically discuss the implications of these new forms of consumer aggregations on our understanding of consumer culture. In conceptually framing instant networking we critically reflect on the collapse of relationality at individual, cultural, technological and ontological levels.
Original languageEnglish
Title of host publicationN.A.
Pages1-4
Number of pages4
Publication statusPublished - 2017
Event9th ICR (Interpretive Consumer Research) Workshop - Stockholm, Sweden
Duration: 26 Apr 201729 Apr 2017

Workshop

Workshop9th ICR (Interpretive Consumer Research) Workshop
CityStockholm, Sweden
Period26/4/1729/4/17

Keywords

  • ASSEMBLAGE THEORY
  • CONSUMER RELATIONSHIPS
  • INSTANT NETWORKING
  • LIQUID CONSUMPTION
  • NETWORKED INDIVIDUALISM

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